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Red Ember Marketing Turn Cold Leads into Hot Prospects

New England Medical Insurance Agency

Persona-Based Website

New England Medical Insurance Agency needed a website update and a logo-refresh, but their existing content was generic and used the same copy to address three very different target prospects.

Red Ember helped thier team develop three distinct personas: business owners, HR managers, and CFO's. By addressing the needs of each persona on their home page, their targeted messaging is delivered to each type of customer in a single click.

Their site is now well organized, and actually helps their sales staff walk prospects through the messaging and materials on the website during sales calls.

Project Components
Persona Development, Web Design, Copy Writing, Graphic Design
Website Design, Logo, Strategy