New England Medical Insurance Agency needed a website update and a logo-refresh, but their existing content was generic and used the same copy to address three very different target prospects.
Red Ember helped thier team develop three distinct personas: business owners, HR managers, and CFO's. By addressing the needs of each persona on their home page, their targeted messaging is delivered to each type of customer in a single click.
Their site is now well organized, and actually helps their sales staff walk prospects through the messaging and materials on the website during sales calls.
- Project Components
- Persona Development, Web Design, Copy Writing, Graphic Design
- Website Design, Logo, Strategy