http://redembermarketing.com/marketingbbq/2009/07/facebook-suggested-bid-spiral-effect/ Slow roasted marketing recipes and general musings from Red Ember Marketing Fri, 20 Jan 2012 21:50:55 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://redembermarketing.com/marketingbbq/2009/07/facebook-suggested-bid-spiral-effect/comment-page-1/#comment-6895 Scott Tue, 23 Aug 2011 16:23:57 +0000 http://redembermarketing.com/marketingbbq/?p=81#comment-6895 They've started doing this again. The last time they did this they got a lot of PR the following quarter when they announced a huge spike in revenue. This isn't a system glitch. They’ve started doing this again. The last time they did this they got a lot of PR the following quarter when they announced a huge spike in revenue. This isn’t a system glitch.

]]> http://redembermarketing.com/marketingbbq/2009/07/facebook-suggested-bid-spiral-effect/comment-page-1/#comment-6662 Marc Abel Tue, 05 Jul 2011 00:34:17 +0000 http://redembermarketing.com/marketingbbq/?p=81#comment-6662 I've been through this years ago on other major advertisers. Here's the scoop: if your CPC ad doesn't pull clicks, the medium (here, Facebook) doesn't get paid. That's hardly fair, and the result can only be increased costs. I always use CPM advertising now, because it mitigates costs while putting the risks and benefits of writing good copy on me alone. I’ve been through this years ago on other major advertisers. Here’s the scoop: if your CPC ad doesn’t pull clicks, the medium (here, Facebook) doesn’t get paid. That’s hardly fair, and the result can only be increased costs. I always use CPM advertising now, because it mitigates costs while putting the risks and benefits of writing good copy on me alone.

]]> http://redembermarketing.com/marketingbbq/2009/07/facebook-suggested-bid-spiral-effect/comment-page-1/#comment-4084 Luke Fri, 12 Mar 2010 21:52:29 +0000 http://redembermarketing.com/marketingbbq/?p=81#comment-4084 Just had this happen. For us the answer has been switching to CPM bidding. Facebook likes that better for some reason... Probably because they will get more $$$ for it. Just had this happen. For us the answer has been switching to CPM bidding. Facebook likes that better for some reason… Probably because they will get more $$$ for it.

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