http://redembermarketing.com/marketingbbq/2009/06/4-tips-to-maximize-your-ppc-campaign-investment/ Slow roasted marketing recipes and general musings from Red Ember Marketing Fri, 12 Mar 2010 21:52:29 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://redembermarketing.com/marketingbbq/2009/06/4-tips-to-maximize-your-ppc-campaign-investment/comment-page-1/#comment-2232 redembermarketing Fri, 14 Aug 2009 15:22:33 +0000 http://redembermarketing.com/marketingbbq/?p=68#comment-2232 I would agree that PPC behavior, motivators, etc. are very different between b2b and b2c. With clients in both realms, I try to shift my perspective depending on which market we're targeting. That being said, you can make a strong argument that PPC behavior is different for almost every market segment - b2c PPC efforts for restaurants are likely to be completely different than let's say a specialty running store, so cleaning the slate each time and starting with analyzing customer personas can pay off dividends right away. I would agree that PPC behavior, motivators, etc. are very different between b2b and b2c. With clients in both realms, I try to shift my perspective depending on which market we’re targeting. That being said, you can make a strong argument that PPC behavior is different for almost every market segment – b2c PPC efforts for restaurants are likely to be completely different than let’s say a specialty running store, so cleaning the slate each time and starting with analyzing customer personas can pay off dividends right away.

]]> http://redembermarketing.com/marketingbbq/2009/06/4-tips-to-maximize-your-ppc-campaign-investment/comment-page-1/#comment-2231 ecommerce advise Fri, 14 Aug 2009 15:13:42 +0000 http://redembermarketing.com/marketingbbq/?p=68#comment-2231 Interestingly you diffirentiate between the b2b and b2c ppc relms here, we have found them to be totally different beasts but agencies and "experts" often try to apply the same generic rules and best practise guides from the more standard b2c world to the b2b one. Interestingly you diffirentiate between the b2b and b2c ppc relms here, we have found them to be totally different beasts but agencies and “experts” often try to apply the same generic rules and best practise guides from the more standard b2c world to the b2b one.

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