MeetUp presentation on email marketing – 1 week later
Posted in Email Marketing, Presentations by redembermarketing on March 4th, 2009
Last week, I had the opportunity to give my first presentation as Red Ember Marketing titled, Email Marketing, What You Don’t Know Can Hurt You. It was for the The Boston Area Internet Marketing and Advertising Group last week. I would have posted this earlier, but the blog didn’t even exist yet. Presenting at this event was actually the stimulus I needed to get moving on launching MarketingBBQ. I wanted to be conscious of avoiding fear-mongering, I just wanted to open people’s minds to some of the lesser-known nuances that can inhibit the effectiveness of email marketing campaigns. Based on the questions and comments afterward, people were paying attention and found the information useful (always a good thing!).
Victor, the group organizer, does a great job getting people together, but he’s been stuck in the Tavern in the Square for a while, and from a presenter perspective, it’s not a great venue. The walls consist of super-high bench-seats, a giant mirror, the front windows, and a wall of black tiles. There was nowhere to point a projector! Plus, since the staff kept the music on, it was nearly impossible to hear the introductions as we went around the room. Some friends suggested we check out the Precinct in Somerville, since they have a back room, and based on their music schedule, it looks like Tuesday nights are open. If anyone has been there and has a comment, let me know. Another MeetUp Group I attended was the Cambridge SEO Group. This was a VERY well organized group, and I highly recommend checking them out. They meet at the Robbins Library in Arlington, so it’s easy to hear everyone, and they even got a group member to sponsor some food and drink at their last meeting. Everyone headed over to Not Your Average Joe’s after the meeting to continue our conversations. Great group.
It also seems like lots of other smaller marketing firms are now getting into the MeetUp scene. Although it’s been around for a long time, I only attended my first MeetUp last December. Within the last 2 months though, two new marketing MeetUps have been started by some local firms: Brick Marketing and Agency3 are now hosting their own MeetUp Group Meetings. (Agency3’s MeetUp Group) (Brick Marketing’s MeetUp Group) Personally, I think they should band together and just have one Boston-area Marketing MeetUp. The messages are all about the same, the consultant/vendor presence is about the same, but if we were doing it as a group effort, we could share the responsibilities of organizing an event each month, increase average attendance and potentially get better sponsorships. (note to self: contact these guys about the idea).
Anyway, here are the slides I presented on Feb 24th. Before you criticize me for busy slides, I wanted to make sure they had some on-going value without audio. There were hard copies handed out at the event, and I wanted them to be a real resource afterward. I was glad that people were asking for more of them during the event, and none were left behind (cool).