Accomplish more than you thought was possible by combining strategy with automation technology.
Want more conversions and a happier sales team? Nurture prospects with targeted messaging and well planned calls-to-action based on user behavior. Once you've attracted prospects to your website, marketing automation helps your team deliver the right message based on what stage in the funnel each prospect is in. Of course, the process doesn't end when a prospect becomes a paying customer. Nurturing your client base is one of the best, most cost-effective ways to add to your bottom line. Whether you're using Marketo, Act-On, Ontraport, Hubspot, or some other automation platform, Red Ember can help you plan, improve, and optimize your resources to help get the most from your technology investment.
Identify the gaps in your content map
You can't nurture prospects without a well developed array of marketing resources. By creating a content map that defines resources, how they are used, and ties them to your targeted markets, it becomes easier to identify the gaps that need to be filled in order to execute complete campaigns.
Define the path from marketing to sales
By documenting the various stages that your prospects pass through as they make their way through the marketing funnel and the triggers that define those stages, you can create the automated tasks aimed at converting visitors into customers.